Brad loves showing accountants their untapped potential. He’s a third-generation accountant who built and sold a successful practice before creating his own consulting business, Modern Firm Practices. Brad’s also a prolific content creator who specialises in coaching accountants to get clarity on their business vision, create capacity, dial in pricing, and learn how to market, sell, and deliver advisory.

When Brad isn’t helping other accountants, he is away on an adventure with his wife, daughter, and sausage dog, or at the footy (go Dees). He’s also into trail running, growing epic beards, and is pretty handy in the kitchen.