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Advisory, made easy.
The Gap unlocks the potential for thousands of accountants and their clients.
Small to medium-sized businesses need better and more proactive support to help them achieve their business, financial and personal goals.
Accountants are uniquely positioned to support these businesses on that journey.
The Gap platform has been designed using practical and proven advisory structures that have been refined over 20 years. It's these tried and tested tools and advisory resources that help accountants and their clients achieve The Three Freedoms: time, mind and money.
All-in-one platform
A purpose-built advisory platform for accountants. With deep subject matter expertise, The Gap helps accountants run planning, reporting, pricing, and performance conversations with structure and ease.
Gap Academy
Supporting accountants on their advisory journey. Gap Academy is an education hub that provides training tools, guides, templates, mindset resources and so much more.
Community
A place to connect, challenge and discover advisory solutions. The Gap community allows you to engage with other accountants across the globe to troubleshoot and brainstorm.
Founded in 2014 by Chartered Accountants Mark Jenkins and Viv Brownrigg, The Gap has evolved from an online advisory resource centre to a powerful SaaS platform for accountants.
Our people
Unlike generic software tools, The Gap is crafted by a team that know how to build great tech, and have lived the reality of growing accounting firms through advisory.
This is expertise you can feel in every feature.


We’re B-Corp Certified
As a B-Corp, The Gap is committed to continuous improvement. We’re driving change in our industry and want to be innovators and early adopters beyond the products and education we create for our customers.
In a changing industry, advisory is your firm’s most strategic move.
30-day free trial
Experience everything The Gap can provide your firm in a free 30-day trial. No payment details required.
Advisory Pricing Insights Report
When you understand how leading firms in the market price their services, you gain the confidence to clearly position your value, reduce scope creep, and protect profitability.
Gap events
Our events deliver verifiable CPD and are designed to give you practical and easy-to-implement strategies to help you grow your advisory services.