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Marketing that helps more business owners, and I will show you how to do it.
Matt Wilkinson
With 15 years of experience helping over 1,000 accounting firms with marketing, Matt founded Bizink in 2012, a global leader in websites and marketing for accountants.
After exiting Bizink in 2025, he launched Belay to address a strategic marketing gap. Now based in New Zealand, Matt works with ambitious firm leaders to grow their client base.
His earlier career included e-commerce and consultancy for iconic brands, including a Paul McCartney concert and the world’s oldest racecourse.
Belay is the culmination of all of this experience, and if you are looking to up your marketing game, have a chat with me.
"Matt is a true expert in marketing for accounting professionals. I love his no-fluff approach and he's one of those people who give more than you were expecting."
Coaching Programmes
Marketing Diagnostic
With Marketing Diagnostic, take a deep dive into your current marketing and opportunities. You’ll get a custom plan to address foundational issues, how to sell more to clients, and add new clients.
Strategic Planning
The Strategic Planning programme delivers a comprehensive two-day retreat designed to help business owners align on vision, goals, and strategies, including pre-work, post-retreat support, and actionable plans for sustainable success.
Growth Strategy
Every strategy is custom and will include:
- Marketing Diagnostic
- Ideal client profile
- Value proposition
- Foundational fixes and quick wins
- Client marketing ideas
- Growth marketing strategy
Coaching
Marketing coaching to keep you on track with your goals and strategy, and fill skills gaps.
Custom Consulting
For help with custom marketing projects or ongoing support that does not fit into one of the standard services.
Mastermind Course
For accounting firm leaders who want a sustainable way to build their firm with marketing. You’ll learn how marketing works, including mindsets, strategies, and tactics.
"Matt was instrumental in helping us gain clarity on our go-to-market strategy.
His approach is refreshingly practical - he strikes the perfect balance between ambitious vision and grounded reality."