The Gap Matt Wilkinson Marketing Coach

Coaching programmes

Marketing Diagnostic

With Marketing Diagnostic, take a deep dive into your current marketing and opportunities. You’ll get a custom plan to address foundational issues, how to sell more to clients, and add new clients. 

Strategic Planning

The Strategic Planning Programme delivers a comprehensive two-day retreat designed to help business owners align on vision, goals, and strategies, including pre-work, post-retreat support, and actionable plans for sustainable success.

Growth Strategy

Every strategy is custom and will include:

- Marketing Diagnostic
- Ideal client profile
- Value proposition
- Foundational fixes and quick wins
- Client marketing ideas
- Growth marketing strategy

Coaching

Marketing coaching to keep you on track with your goals and strategy, and fill skills gaps.

Custom Consulting

For help with custom marketing projects or ongoing support that does not fit into one of the standard services. 

Mastermind course

For accounting firm leaders who want a sustainable way to build their firm with marketing. You’ll learn how marketing works, including mindsets, strategies, and tactics. 

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The Gap recommended coach Matt Wilkinson Marketing Strategy

Martine Hoosen

Bookwiz Advisory & The Bookkeeper's Academy | Dianella, WA, Australia

Matt is a true expert in marketing for accounting professionals. I love his no-fluff approach and he’s one of those people who always gives you more than you were expecting. 

Stephen McFarlane CA, CFPCM

Central Wealth | Wanaka, New Zealand

Working with Matt provided me the structure and accountability I needed to complete important tasks. He pushed me to greater insight on what my product is and who I want to work with, which has made my marketing efforts more focused.  

Paul Evans

Pillar & Scroll, Toro Digital | Melbourne, Australia

Matt was instrumental in helping us gain clarity in our go-to-market strategy. His approach is refreshingly practical — he strikes the perfect balance between ambitious vision and grounded reality.