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  • Advisory, made easy.

 The Gap is an AI-powered meeting workspace and education hub that transforms how accounting firms run client meetings.

Built by accountants for accountants, every template, every agent, and every output is grounded in over 20 years of proven advisory practice, not generic automation. You don't need to be ready to transform your practice for advisory. You just need a meeting tomorrow. 

Most firms aren't documenting their meetings, capturing actions, or tracking follow-ups leading to a vicious cycle of repetitive compliance work, capacity constraints, and little room for advisory and value-add work that grows a practice. The Gap breaks that cycle.

The Gap helps your team identify the right service at the right moment, connecting meeting outcomes directly to revenue-generating opportunities. Drawing on a rich history of client context - past conversations, decisions, actions, and outcomes, your team walks into every meeting fully prepared, and leaves with professional outputs direct to the client in an instant.

And because advisory doesn't scale when it lives in one person's head, Gap Academy ensures every team member, from new hire to senior partner, has the training, education and support to deliver great client meetings, every time.

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All-in-one platform

A purpose-built advisory platform for accountants and bookkeepers. With deep subject matter expertise, The Gap helps them run planning, reporting, pricing, and performance conversations with structure and ease.

 
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Gap Academy

Supporting accountants and bookkeepers on their advisory journey. Gap Academy is an education hub that provides training tools, guides, templates, mindset resources and so much more.

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Community

A place to connect, challenge and discover advisory solutions. The Gap community allows you to engage with other accountants and bookkeepers across the globe to troubleshoot and brainstorm.

Founded in 2014 by Chartered Accountants Mark Jenkins and Viv Brownrigg, The Gap has evolved from an online advisory resource centre to a powerful SaaS platform for accountants.

Our people

Unlike generic software tools, The Gap is crafted by a team that know how to build great tech, and have lived the reality of growing accounting firms through advisory.

This is expertise you can feel in every feature.

The Gap Team
B Corp for Hubspot

We’re B-Corp Certified

As a B-Corp, The Gap is committed to continuous improvement. We’re driving change in our industry and want to be innovators and early adopters beyond the products and education we create for our customers.

In a changing industry, advisory is your firm’s most strategic move.

The Gap's Value Gap Analysis Report
14-day free trial

Experience everything The Gap can provide your firm in a free 14-day trial. No payment details required.

Pricing report resource
Advisory Pricing Insights Report

When you understand how leading firms in the market price their services, you gain the confidence to clearly position your value, reduce scope creep, and protect profitability.

The Gap events
Gap events

Our events deliver verifiable CPD and are designed to give you practical and easy-to-implement strategies to help you grow your advisory services.