Business psychologist and speaker

Joanne Wharam

I bring specialist knowledge and experience to accountants, focusing on the culture, mindset and motivation to ensure a smoothly running, successful practice.

My aim with SMART is to be right there with my clients, helping them navigate challenges and avoid feeling overwhelmed. I see myself as an extended part of their team, offering support (when needed) in running a practice, especially when aiming to get the best out of their people. Many practice owners struggle with this, and I'm here to lend a hand when they feel swamped or lack the confidence to lead their team effectively.

Coaching programmes

SMART Discover Your Potential

Online assessments and engaging one-to-one coaching will clarify your personality to allow a greater understanding of who you are, how you communicate and how you're perceived, how you think and react to changing situations, and what motivates you to be a better leader.

SMART Potential Development

Our 3 or 6-month one-to-one programme offers deep insights into your personality, guidance on understanding and communicating with other personality types, support for achieving goals, and assistance in defining your core values. This programme is most effective following SMART DiSCover Your Potential.

SMART Team Development

In this 6-month programme, we'll conduct DiSCover Your Potential sessions for up to 10 team members, identify gaps in connection, cooperation, and communication, create strategies to improve well-being and engagement and establish the core foundations for building a high-performing team - ultimately aiming to boost employee engagement.

SMART Core Values

We'll start with an initial 2-hour online session to determine the core values of your practice. Following this is a 2-3 hour in-person team session to align on the core values and their practical implications. An online follow-up meeting will review the team session and provide the next steps.

SMART One-to-One Coaching

With my unique blend of practical business experience, I focus on empowering you to achieve your goals. With expertise in leadership and psychology, my one-to-one coaching focuses on understanding your motivations, overcoming your limiting beliefs and fostering confidence in you and your team.

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I have worked with Joanne for a number of years. She has vast knowledge, offers fantastic advice that gives immense value and helps ease the stress of running a business.

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Sandra Evans
Finsbury Robinson | London and Kent, England
The Gap quotation mark

Jo’s expertise, particularly when it comes to dealing with people and teams, brings an extra dynamic to our business that we simply don’t have in-house!

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Jeff Windsor
Davey Grover Limited | Cambridgeshire, England
The Gap quotation mark

Joanne supports me on difficult issues and is someone I can bounce ideas for the business around with. She understands what I want to achieve and supports my team too.

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Louise Hudson
Hudson LM Limited | Shropshire, England