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Business Coach and Organisational Psychologist
Helping accountancy practice owners create clearer focus, stronger team ownership and more space to lead.
Joanne Wharam
I’m Joanne Wharam, founder of SMART Support for Business. I’ve worked closely with accountancy practices for many years and understand both the practical challenges of running a firm and the human side of leading people.
Through my Balanced Business Framework, I bring together business coaching, leadership development and psychology across three connected areas:
- Focus: Creating clarity around priorities, responsibilities and where your time and energy are going.
- Culture: Helping teams work more effectively together through clearer expectations, communication and trust.
- Mindset and Behaviour: Understanding the patterns that influence how we lead, make decisions and respond under pressure.
My aim is to help you create a practice that works well, supports your people and gives you greater choice in how you lead.
"Jo’s expertise, particularly when it comes to dealing with people and teams, brings an extra dynamic to our business that we simply don’t have in-house!"
Coaching Programmes
Step Back Session
A focused, one-off conversation for practice owners who need some space from day-to-day pressures. We explore what matters most, where your time and energy are going, and what may be keeping you too involved in the business. You'll leave with greater clarity and practical next steps.
Business Owner Support Programme
Six months of confidential, individual support for practice owners who want to work on their leadership, priorities, delegation and recurring business challenges. Regular coaching and Discover Insights personality work help you understand what is happening and make changes that are realistic and sustainable.
Working Together Review
A structured review of how your team is working together, exploring Clarity, Connection, Communication and Cooperation. It helps you recognise the patterns behind recurring problems and identify two or three practical priorities for strengthening your team and its culture.
Working Better Together Programme
A longer-term programme supporting practice owners and their teams to develop clearer responsibilities, stronger working relationships and better communication. Combining owner coaching, Discover Insights and tailored team sessions, it helps make positive changes part of everyday working life.
Understanding Each Other at Work
A practical team development process using Discover Insights personality assessments, individual interpretation sessions and a facilitated team workshop. It helps colleagues understand different communication and working preferences and agree ways to work more effectively together.
Discover Insights
A personalised approach to understanding personality and behaviour, bringing together DiSC, Enneagram and Attachment at Work assessments with a guided interpretation session. It helps owners and professionals better understand their communication, motivations, relationships and responses under pressure, and apply that understanding to their work and leadership.
Start a conversation
If you're feeling too central to everything, want to develop a more confident and capable team, or simply need some space to work out what would make the biggest difference to your practice, I'd be happy to have a conversation.
We'll explore what's happening and whether there's a useful way I can help.
"I have worked with Joanne for a number of years. She has vast knowledge, offers fantastic advice that gives immense value and helps ease the stress of running a business."