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Helping small and solo firm owners in Australia and NZ have better practices and lives through coaching, consulting, courses, resources and community.
Amanda Gascoigne FCA, GAICD
Chartered Accountant | Coach | Advocate for Small and Solo Practices
With more than 30 years in the accounting profession, including 18 years running her own regional practice, Amanda has lived and breathed the realities of small-firm ownership. She knows first-hand what it’s like to balance the technical, commercial, and personal sides of running a practice while raising a family, leading a team, and serving business clients.
After selling her practice, Amanda founded Amanda Gascoigne Consulting and The Balanced Firm, dedicating her career to helping accountants design practices that are both profitable and fulfilling. Her philosophy is simple yet powerful: accountants deserve better practices and better lives.
Amanda’s coaching, programmes, and resources have supported hundreds of practice owners to improve profitability, reduce stress, strengthen client alignment, and rediscover their joy in business.
She’s also a respected industry voice, serving as Co-Chair of the ATO GST Stewardship Group and on multiple CA ANZ committees over the past six years.
"Understanding balance. That message really resonated with me. Amanda encouraged me to value my worth and constantly took me back to my why. After 12 months, my whole business changed and my turnover and profitability increased."
Coaching Programmes
Better Practice, Better Life Programme
A transformative 12-month programme for practice owners ready to reset, refocus, and build a thriving firm with purpose.
You’ll dive deep into the numbers that matter — KPIs, capacity, metrics, and monthly management insights — to strengthen profitability and performance.
Blending strategy, structure, and mindset, Amanda helps you clarify your vision, refine your clients, services, culture, and technology, and implement practical systems that create time, mind, and financial freedom.
Ideal for: Firms ready to elevate their performance and design a business that truly supports their goals.
Exit or Evolve Programme
A focused six-week programme for practice owners ready to plan what’s next - whether that means scaling back, selling, or evolving into a new role. Across six guided weeks, Amanda helps you assess readiness, enhance firm value, and create a practical blueprint or prospectus showcasing your firm’s strengths, opportunities, and potential.
The result: A clear, confident roadmap that supports both your wellbeing and your financial goals.
Ideal for: Owners seeking structure, clarity, and momentum as they prepare for succession, transition, or renewal.
The Balanced Firm Community
A free, supportive Facebook community for Australian and New Zealand small and solo accounting practice owners who value connection, shared experience, and practical insight.
The Balanced Firm is a peer-led, judgement-free space where practice owners can engage in meaningful discussions, reflect on real-world challenges, and learn from others who truly understand small and solo practice life.
Conversations often centre around pricing, boundaries, workflow, clients, capacity and creating a practice that supports both professional success and personal wellbeing.
Ideal for: Small and solo accounting practice owners who value community and connection, appreciate learning from lived experience, and want to build a more aligned, enjoyable, profitable, and sustainable practice - while knowing they’re not doing it alone.
The Australian Pricing Guide & Menu of Services
Amanda’s annually updated Australian Pricing Guide helps small and solo accounting firms' price profitably, confidently, and consistently.
It features recommended pricing for 70+ common services, ready-to-use templates for clear client communication, and practical guidance on transitioning to fixed-fee or value-based pricing models.
This go-to resource ensures your fees reflect your expertise, align with industry benchmarks, and support your firm’s long-term profitability.
Ideal for: Australian firms ready to review, refine, and confidently charge what they’re worth.
1:1 Coaching, VIP Days & Group Masterminds
Tailored experiences for practice owners seeking focus, accountability, and results.
Whether through private coaching, an intensive VIP Planning Day, or a collaborative Group Mastermind, Amanda brings strategic insight and lived experience to help you gain clarity and momentum.
Ideal for: Practitioners wanting fast-tracked results and personalised or peer-based guidance to accelerate growth and transformation.
Amanda’s Philosophy
Amanda’s work is built on the Three Freedoms — Financial, Time, and Mind Freedom, and her belief that thriving accountants create thriving small-business communities. She helps firm owners design practices that are profitable, purposeful, and personally fulfilling.
"It took 2 minutes on my first call with Amanda to have complete confidence in her — she knows her stuff and has incredible knowledge and wisdom.
I would urge all practice owners, new or established, to engage with her so she can help you make major improvements."